Social media should be part of your marketing mix as it can be a cheap, effective and easy-to-use marketing channel. Some of the benefits include: Social media is also accessible

Once you have determined how much funding you will require to start your business, decide how you will raise the capital. Choosing the right source depends on what you intend

After the first few months of (we’d expect) frantic activity starting up, it’s useful to take a breath to assess what went right and what you need to tweak going

Most of your customers will probably use the internet in some form to either research buying decisions or make a purchase. It’s also likely there is at least one competitor

The prices you charge for your products or services can have a dramatic effect on sales and profits. Your pricing strategy also determines how customers view and respond to your

Crowdfunding is when you raise capital from the ‘crowd’, or the general population. It’s usually facilitated by online platforms such as www.kickstarter.com and www.indiegogo.com (ask your industry networks or search online for what may

Arguably one of the most important decision you’ll ever make in your business is your choice of business name. A good name can create the perception of integrity, professionalism or

Eventually one of the business decisions you’ll need to make when planning your business will be its structure. For legal and tax purposes, every business needs to comply with a

It’s often a good idea to determine how much money you’ll need to start your business, long before you intend to launch. Think of it as a reality check, as