Intangible assets often make up the ‘secret sauce’ of your business, such as the certain way you do business, your customer database, how your customers like to buy, budget cycles,...
One of the best ways to get more cash coming into your business is to increase your prices. It widens your margins and frees up cash you might need for...
Watching your business grow is exciting. But to meet the demands of increased growth, it’s likely at some time you’ll need to increase your production capacity. It might mean that...
If you’re planning to put your business on the market, getting it ready for sale beforehand is crucial to avoid scrambling to put things in order, when potential buyers are...
Crowdfunding is when you raise capital from the ‘crowd’, or the general population. It’s usually facilitated by online platforms such as www.kickstarter.com and www.indiegogo.com (ask your industry networks or search online for what may...
1: Understand who your customers are and what they want The first step is to identify your ideal customer and their buying triggers. Conduct market research (surveys, focus groups and...
If you’ve been in business for some time, it’s useful to know the money you’re spending on advertising and promotion is still bringing the results you expected. It’s a good...
Forward planning and preparation, ideally a few years in advance, will increase your chance of getting the very best price for your business. Whether you’ve already found the right buyer,...
Arguably one of the most important decision you’ll ever make in your business is your choice of business name. A good name can create the perception of integrity, professionalism or...
The sooner you know something needs fixing the earlier you can remedy the issue and the stronger your business will be. The absolute worst-case scenario in a business is when...
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